Solutions Marketing Lead - Stran Promotional Solutions - On-Site
Quincy, MA
Full Time
Marketing
Experienced
Solutions Marketing Lead: Strän Promotional Solutions
About Strän
Strän Promotional Solutions is a top 12 promotional products distributor with over 30 years of experience helping brands connect with their audiences. We combine cutting-edge technology, global sourcing expertise, and award-winning creative services to deliver customized marketing solutions that drive impact.
The Opportunity
We are looking for a Solutions Marketing Lead who can shape how Strän positions, packages, and brings its services, programs, and capabilities to market. This role translates complex service offerings into clear, differentiated solutions and equips Sales and Business Development with the messaging, tools, and programs needed to support revenue growth.
The Solutions Marketing Lead will serve as the bridge between Sales, Operations, Creative, Marketing, and Business Development. The role leads positioning, messaging, competitive insights, sales enablement resources, and go-to-market frameworks for Strän’s core solutions, including promotional products, online company stores, print and fulfillment programs, branded merchandise strategies, loyalty and engagement solutions, and emerging service offerings.
This is an experienced individual contributor role centered on project leadership rather than people management. The right person will combine product marketing expertise with a collaborative, entrepreneurial mindset and use market intelligence, customer insights, and performance data to continuously strengthen how Strän presents and sells its solutions.
What You’ll Own
- Solution Strategy & Positioning
- Develop and maintain positioning, messaging, and value propositions for Stran's core service offerings, solutions, and programs.
- Translate service features and operational capabilities into customer-centric benefits that resonate with target audiences.
- Create solution frameworks and standardized go-to-market materials that support consistency across sales and marketing efforts.
- Identify opportunities to package existing services into clearly defined, marketable solutions that drive differentiation and revenue growth.
- Establish benchmarks, performance measures, and competitive comparisons to evaluate and strengthen solution effectiveness.
- Product Marketing & Go-To-Market Execution
- Lead go-to-market planning and launch execution for new solutions, programs, and service offerings.
- Develop solution-specific marketing campaigns, sales collateral, presentations, one-pagers, case studies, and customer-facing content.
- Partner with Creative, Marketing, and Digital teams to ensure solution messaging is consistently represented across all channels.
- Build and maintain solution playbooks that support sales conversations, client presentations, and demand generation efforts.
- Gather customer, prospect, and internal stakeholder feedback to continuously refine positioning and solution strategy.
- Sales Enablement & Business Development Support
- Create tools and resources that help Sales effectively communicate Stran's value proposition and competitive differentiation.
- Develop solution-based sales materials, including presentations, proposal content, capability overviews, ROI-focused messaging, and objection-handling resources.
- Partner closely with Business Development teams to identify market opportunities and support revenue-generating initiatives.
- Assist with RFP responses and strategic proposal development by providing strong solution positioning and compelling customer value narratives.
- Support event and trade show initiatives by developing solution-focused messaging, content, and customer engagement materials.
- Market Intelligence & Competitive Analysis
- Monitor industry trends, customer needs, and competitor activity to identify opportunities for growth and differentiation.
- Maintain an understanding of the promotional products, branded merchandise, print, and company store marketplaces.
- Analyze competitive offerings and industry leaders to inform positioning and go-to-market strategy.
- Partner with leadership to identify emerging customer needs and market opportunities that can be converted into scalable solutions.
- Cross-Functional Collaboration
- Serve as a strategic partner to Sales, Operations, Creative, and Marketing teams to ensure alignment between solution development and market execution.
- Lead cross-functional projects that improve how Stran presents, packages, and sells its services.
- Facilitate communication among stakeholders and provide clear updates on project milestones, deliverables, and results.
- Support continuous improvement initiatives that enhance customer experience and solution adoption.
- 4 or more years of experience in in Product Marketing, Solutions Marketing, Go-to-Market Strategy, or related B2B marketing roles.
- Demonstrated success developing positioning, messaging, and go-to-market strategies for services, solutions, or complex offerings.
- Strong writing, editing, and storytelling skills with a portfolio of multi-channel content.
- Strong ability to translate product or service features into compelling customer benefits and business value.
- Experience conducting competitive analysis and market research to inform strategy and messaging.
- Proven ability to manage complex cross-functional projects and influence stakeholders without direct authority.
- Experience within the promotional products, branded merchandise, marketing services, print management, e-commerce store, or related industries strongly preferred.
- Familiarity with CRM and marketing platforms such as HubSpot and LinkedIn, as well as project management tools such as Monday.com or JIRA.
- Bachelor's degree in Marketing, Business, Communications, or related field preferred.
Compensation:
We offer a competitive compensation commensurate with experience and qualifications. The salary range for this position is $75,000.00 - $90,000.00. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise.
Please note that the stated salary range is based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.
What Success Looks Like
- Strän’s core services, programs, and capabilities are positioned as clear, differentiated solutions.
- Sales and Business Development have scalable, consistent tools and messaging that strengthen customer conversations and support revenue growth.
- New solutions and programs launch with coordinated go-to-market plans, compelling content, and alignment across functions.
- Competitive intelligence, customer feedback, and performance data lead to meaningful improvements in positioning and solution strategy.
- Cross-functional projects remain aligned, milestones and deliverables are communicated clearly, and solutions are represented consistently across channels.
- Strän’s competitive position is strengthened through marketable solutions that improve customer experience, adoption, and growth.
Work Environment
This is a full-time in office role located at Strän’s Quincy headquarters. Travel to industry events is required (less than 15% of the time).
Why Join Stran?
At Stran, we pride ourselves on a culture that fosters collaboration, innovation, and growth. We’ve been recognized by PPAI as one of the Greatest Places to Work 2025, a reflection of our commitment to our people and our values. As a publicly traded company on the NASDAQ under ticker SWAG, we offer the stability of a well-established organization paired with the excitement of ongoing growth and transformation.
Employees at Stran have the opportunity to grow their careers in a supportive, high-performance environment where ideas are valued and professional development is encouraged. Beyond business success, we are committed to corporate social responsibility, from sustainable sourcing to community engagement, ensuring that our impact is positive for our clients, our employees, and the communities we serve.
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